Paid Advertising

Wishing your website could do a better job capturing leads? The perfect landing page captures short attention spans and takes advantage of that tiny window available to convert a visitor into a lead. Here's how to get it done.

These vendors can create a shortcut to the closing table by generating leads. We evaluate pricing, features, lead quality and more, Plus, you'll get access to our deep-dive reviews to learn more about each one.

Farming can be one of the most lucrative and dependable lead generation strategies for agents. Learn our detailed approach to this technique, get a handle on the costs involved, and review all the tools you’ll need.

Some agents cold call, others send postcards. But the goal is always the same: to initiate contact with potential clients to turn them into leads. Here are 14 ideas you can act on today!

If you want to build a sustainable career, you need to learn how to get listings. Our tips (some of which are 100% free!) will help you target homeowners and convince them you can get them the best price in the shortest amount of time with the least amount of stress.

Winning over sellers who want to go it alone is easier than you'd think with this collection of tried-and-true FSBO scripts.

Ready to up your prospecting game? We’ve scoured the internet to find some creative real estate door hangers to inspire you.

Is REDX worth the price tag? In this review, we’ll dive into the features, pricing, and how this prospecting software can help you grow your business, uncovering the info you need to decide if REDX will work for you.

If you’re not a tech geek, keeping up with the latest real estate marketing tools can be challenging. That's why we rounded up the top contenders for you.

Looking for more marketing ideas to grow your business? We've gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today.

Zurple is more than a lead generation platform, they are a lead conversion platform. Are they right for your business?

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

Connect with your audience virtually so you stay fresh in their minds when they are ready to buy or sell their next home.

Instagram Reels have become essential for real estate agents looking to build their brands, showcase properties, and connect with potential clients.

More than 444 million people are on Pinterest every month.

We're seeing a shift in mindset in the industry centered around personality marketing, making connections through relatable storytelling, and developing an empowering mindset. And women are leading the way.