Generate Buyer Leads

Whether you are a solo agent, leading team or founding a brokerage, our free real estate business plan templates will help focus your strategy, define your goals, and lay your path for growth and success.

A strong seller’s market is a lot like dealing with the craziness of this pandemic. You never know what to expect day to day. Listing agents are flying high with attention on their listings. But, of course, buyer’s agents are always frustrated with the amount of work they are putting in only to get shot down and have to repeat the process over and over again.

Considering that only 19.7% of the emails Realtors send get opened, it’s clear that we need to do better with our email marketing. Part of the problem is that many agents still follow outdated advice and send emails that are too long, too frequent, to too many people. Luckily, there are easy ways to improve your email game.

Bidding wars can be tricky to navigate, especially if it’s your first time representing a buyer in a competitive situation.

The ABR designation is a way to set yourself apart from your competition and win more clients.

Your clients expect you to be their interpreter. This comprehensive list of real estate definitions will help you ensure you’re communicating with clients effectively.

Are your first-time homebuyers slowly unraveling in the current market? They're not alone. Everyone talking about residential real estate is saying the same thing: We’ve never seen anything like this.

The mission for buyer's agents is deceptively simple: find the perfect property for buyers and guide them through the homebuying process. It’s pretty great, actually—kind of like being a real estate superhero.

Capturing hard numbers on what the average agent earns is like trying to nail Jell-O to a wall. But here at Real Tactics Pro, we developed a salary database tool that gives unique insight into real estate agent salaries in each state—and we bet the results will surprise you.

If you learn how to educate unrealistic buyers the right way, you just might get an evangelist for life. Here are 11 tips that will help you do just that.

Establishing a solid foundation for your brokerage is not just a recommendation—it's the key to long-term sustainability. By understanding these nine essential aspects, you can position yourself as a trusted broker and ensure the growth and viability of your new business.

Choosing a career in real estate is a big decision, and you should feel fully prepared to move forward. Or perhaps not move forward. That’s why we're sharing some not-so-popular opinions on this industry to really get you thinking.

Ask any top-performing real estate agent what their can’t-live-without tool is, and chances are they’ll say a great real estate CRM. But which is best?

If you're not ready to pay for a CRM quite yet, we've picked the best free real estate CRM platforms to help you establish a consistent client communication plan.

Winning over sellers who want to go it alone is easier than you'd think with this collection of tried-and-true FSBO scripts.

Some agents cold call, others send postcards. But the goal is always the same: to initiate contact with potential clients to turn them into leads. Here are 14 ideas you can act on today!

These vendors can create a shortcut to the closing table by generating leads. We evaluate pricing, features, lead quality and more, Plus, you'll get access to our deep-dive reviews to learn more about each one.

Learn the basics of lead conversion and strategies that are tailored for different types of leads. Finally, we'll wrap up our comprehensive guide with some tips to scale your business.

Have you been wondering what your ROI would be from the Zillow Premier Agent program? We dig in to figure out if it's worth your time, money, and effort.

LionDesk is a powerful and affordable real estate CRM that offers a suite of high-end features—which is why we rated it as our number one pick among CRMs in 2022.