Motivation

It’s been rough out there lately, but don't worry—I've got your back! I’ll share nine awesome tips on how to make money as a real estate agent, even when things aren't exactly booming.

We're seeing a shift in mindset in the industry centered around personality marketing, making connections through relatable storytelling, and developing an empowering mindset. And women are leading the way.

Capturing hard numbers on what the average agent earns is like trying to nail Jell-O to a wall. But here at Real Tactics Pro, we developed a salary database tool that gives unique insight into real estate agent salaries in each state—and we bet the results will surprise you.

Establishing a solid foundation for your brokerage is not just a recommendation—it's the key to long-term sustainability. By understanding these nine essential aspects, you can position yourself as a trusted broker and ensure the growth and viability of your new business.

As a real estate agent, have you ever sold a weird house?

There’s plenty of advice for homeowners about what not to say when selling your house.

Your clients are liars. Yes, all of them. Of course, so are your listing agents, your managing broker, buyers agents, lawyers, lenders, administrative assistants, your coworkers and well, you and your entire family. Liars, all of them. While we may lie for good reasons (Yes honey, santa claus is real!), that doesn’t change the fact that there is often a disconnect between what we say and what we want.

We asked some of our friends at Compass and a few other brokerages to give us their best real estate nightmare stories.

Connect with your audience virtually so you stay fresh in their minds when they are ready to buy or sell their next home.

Instagram Reels have become essential for real estate agents looking to build their brands, showcase properties, and connect with potential clients.

More than 444 million people are on Pinterest every month.

Looking for more marketing ideas to grow your business? We've gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today.

In 2024 green building won’t be just for granola munching hippies or off-grid survivalists.

At Real Tactics Pro, we always have our finger on the pulse, so we know that some real estate trends come and go, and some change our industry forever.

Real estate tech trends are changing the way we do business for the better. We break down what we saw at NAR’s 2023 NXT conference to show you how you can capitalize on the latest technology in your business.

If you learn how to educate unrealistic buyers the right way, you just might get an evangelist for life. Here are 11 tips that will help you do just that.