Most real estate-specific customer relationship management tools (CRMs) come with a hefty price tag, which is why I’ve scoured the industry for the best free CRMs. After careful analysis and scoring, I’ve narrowed it down to my seven favorite free real estate CRMs (and one honorable mention)—perfect for budget-conscious agents who need a dependable product. While the CRMs below are all solid choices, they differ in the number of users and contacts allowed and their features. Consider these variables when deciding which CRM is the perfect fit for you and your business needs.
Real Tactics Pro’s Top Picks for Best Free Real Estate CRM
| CRM | Best For | No. of Users | No. of Contacts |
|---|---|---|---|
| HubSpot | Lead generation | Unlimited | 1 million |
| ClickUp | Project management | 5 | 100 lists/400 folders |
| Agile CRM | Social media | 10 | 1,000 |
| Bitrix24 | Large team/Brokerage | Unlimited | Unlimited |
| Zoho CRM | Integrations | 3 | 5,000 |
| Freshsales CRM | Lead nurturing | 3 | Unlimited |
| EngageBay | Solo agents | 15 | 500 |
1. HubSpot: Best for Lead Generation
Why I Chose HubSpot
There’s a reason HubSpot is a big name in the sales space and our top free CRM for real estate. You can have unlimited users in the free version of its CRM, manage up to 1 million contacts, and do it all on the company’s efficient mobile app. Its software firmly focuses on solid communication for lead generation and nurture, enabling conversations with your contacts in myriad ways. Overall, it’s an excellent platform for agents with some experience ready to scale their business.
HubSpot’s Best Feature
Unlike other free CRMs for real estate, the best feature of HubSpot’s platform is that you can customize almost every field, pipeline, and template. This customization goes a long way to making it feel like a CRM designed specifically for real estate, even though it’s not. One customization highlight is that a single contact profile can have as many as 80 fields. Many of these fields are responsive. As your conversations and communications with your clients evolve, so do the entries in each field.
HubSpot Drawbacks
- It’s not suited for larger teams and brokerages (a paid version is probably a better fit)
- Customer support only offers customer service during standard business hours
- To get the most out of HubSpot, it takes time and customization
Alternative: Agents looking for a free CRM ideal for large teams and brokerages should consider Bitrix24.
Final Verdict: HubSpot
HubSpot offers the most traditional and comprehensive free CRM on the market. Designed by a company known for its sales solutions, the CRM has incredible free tools and optimizations ideal for lead generation and nurture. While HubSpot is not specifically templated for the real estate industry, the customizations allow you to transform it into a robust and powerful CRM that can scale with your business.
2. ClickUp: Best for Project Management
Why I Chose ClickUp
ClickUp is one of the most robust project management systems on the market. That said, it has a free CRM that is worth considering. While ClickUp is not your typical sales CRM with all the bells and whistles, it has the organization and communication tools to be an effective, thinking-outside-the-box option. It is highly customizable and was created to emphasize process and user experience. You can also update anytime to access a host of features at affordable rates.
ClickUp’s Best Feature
Click Up’s best feature for agents is that it comes with a ready-to-go real estate template for their dashboard. We like that they’ve thought through what is helpful for agents and designed the template to meet those needs. It will still require some customization and setup, but the template gives you a big running start.
ClickUp Drawbacks
- It’s not ideal for large teams and brokerages
- It requires a lot of time and effort for the required customization
- Because it’s really a project management tool, it’s not a traditional CRM experience
Alternative: Those looking for a more typical CRM should consider HubSpot.
Final Verdict: ClickUp
ClickUp’s free CRM provides a real estate template that helps agents think about projects rather than individual transactions. It’s ideal for those who value user experience, want a sleek-looking CRM with plenty of automation, and will utilize the extensive communication and project management tools.
3. Agile CRM: Best for Social Media
Why I Chose Agile CRM
Much like HubSpot, the free version of Agile CRM is incredibly flexible and customizable. Customization, while effective, requires a lot of time and effort, which is not something every agent wants to do. But if you put the work in, the result is a dashboard and interface that is slick and modern, clearly designed with non-tech experts in mind. We also appreciate the excellent social integrations, which make connecting to social media accounts easy and effective. Upgrade to their very affordable paid plans (under $10 per month) for more features.
Agile CRM’s Best Feature
By far, the coolest feature of Agile CRM is its social media integration system. Using the dashboard add-on “widgets,” you can bring your contacts’ social media stream from Facebook or Twitter into your contact profile. You can even interact with a lead’s posts directly from the CRM.
Agile CRM Drawbacks
- The users are limited to 10 or less
- There is no customer support via phone
- Free automation tools are limited
- Agile CRM doesn’t have an out-of-the-box real estate template
Alternative: Those who want to take off with a free CRM for Realtors that offers a ready-made real estate template should take a look at ClickUp.
Final Verdict: Agile CRM
Agile CRM’s many features, especially those related to social media, really shine for our real estate needs and make it a top choice for the best free CRM for real estate. However, what excites us most about this product is the upgrade. Don’t get me wrong—there is a lot of utility in the free version—but the paid option is inexpensive (under $10 per month) and opens up so many doors. Agile CRM is a strong choice if you’re growing and are budgeting to take your CRM to the next level.
4. Bitrix24: Best Large Teams/Brokerages
Why I Chose Bitrix24:
Bitrix24 is a group communication and collaboration platform with a CRM that converts easily to the real estate space. It keeps a large team on track and moving in the right direction with sophisticated project management tools. I recommend Bitrix24 for large teams and brokerages that depend on internal communication. On the free plan, unlimited users can access almost the entire platform and manage unlimited contacts in an infinite number of deals. It’s possibly the most generous free CRM plan on the planet.
Bitrix24’s Best Feature
The best feature of Bitrix24 is the interface between the CRM and the internal team management platform. Often, teams have to use two different systems to manage clients and each other, but Bitrix24 has solved this problem by overlapping the two, making communication and decision-making easier.
Bitrix24 Drawbacks
- There is a steep learning curve
- The free version comes with only limited robust customer support
- There is only 5GB of storage offered in the free version
Alternative: If Bitrix24 sounds too technical, go back and look at HubSpot. If you have a large group or brokerage, HubSpot’s unlimited users and contacts offer is pretty enticing.
Final Verdict: Bitrix24
Bitrix24 is one of the most comprehensive and open-handed free CRMs on the market, and is an ideal solution for large teams and brokerages. Unlimited users, contacts, and email marketing make this a serious contender for anyone in the market for a free CRM. The storage limitations could be an issue, and learning this system takes time and energy. But the analytics, reporting, project management tools, website builder, and integrated client call center mean that Bitrix24 is as close to a full-fledged CRM as you can get without investing thousands of dollars monthly.
5. Zoho CRM: Best for Integrations
Why I Chose Zoho CRM
I’ve had my eye on Zoho for a while, especially since they almost have an almost cult-like following among small business owners from all industries. Zoho has a free CRM that packs in plenty of features and is our top pick for CRM integrations. Its easy-to-use, intuitive interface stands out in this field of highly customizable tools, and we like how simple it is to move contacts through the sales pipeline. The automations are varied and comprehensive, and its mobile app is one of my favorites. While the basic free plan is pretty stellar, the integrations make it a flexible, robust, personalized tool.
Zoho CRM’s Best Feature
Zoho CRM’s most standout feature is its comprehensive lead capture strategy. Zoho is always running in the background, collecting key contact data from forms on social media, an agent’s website, and automated emails. Contacts are then automatically populated into the CRM and dropped into lead nurturing automations with efficient workflow rules.
Zoho CRM’s Drawbacks
- Free plan is limited to three users
- Has fascinating extras (like AI tools) that are only in the top-tier paid plans
- The free plan does not offer much in the way of analytics, deal tracking, and forecasting
Alternative: If Zoho isn’t for you but you’re looking for a CRM that’s simple, intuitive, and one that you can start benefiting from on day one, consider ExchangeBay. It has a similar user-friendly user experience (UX) but offers a few different features that might fit your business well.
Final Verdict: Zoho CRM
Honestly, Zoho is a great deal. With the free version, three users have access to a simple, straightforward CRM that’s ideal for new agents, solo agents, and those looking for a CRM with a useful app. But Zoho really shines when agents take advantage of the high levels of customization through integrations. These integrations take an unpretentious sales tool and elevate it to something agents can’t do business without.
6. Freshsales: Best for Nurturing Leads
Why I Chose Freshsales
We’re excited to report that Freshworks brought back their free CRM. Freshsales manages unlimited contacts and creates workflows that help you stay in touch with your customers, no matter what stage of the sales cycle they’re in. Freshsales even includes a chatbot to help you stay on top of all your leads so you know the best time to pick up the phone and take over a conversation. Though Freshsales isn’t specifically designed for real estate, it’s a highly customizable option for solo agents who put lead nurturing at the forefront of their business.
Freshsales’ Best Feature
One of the coolest features I’ve seen in a free CRM is the intent-driven artificial intelligence (AI) chat that Freshsales includes in their lineup. The chatbot engages with leads using FAQs and predetermined answers, so the bot has your custom “voice.” This chatbot acts as an inside sales agent that nurtures your leads and offers the potential for a greater conversion rate.
Freshsales Drawbacks
- Freshsales only allows three users
- There is no out-of-the-box real estate template
- The entire Freshworks universe can be overwhelming to navigate
Alternative: If you value ease of use and need more than three seats, Freshsales probably isn’t the perfect free CRM for your business. Instead, take a look at ExchangeBay below.
Final Verdict: Freshsales
With so many ways to enhance this platform through integrations, whether through paid add-ons or upgrades to the next level of services, users of the Freshsales CRM have all sorts of room to grow in their business. But that doesn’t mean the free version of Freshsales’ CRM isn’t helpful, efficient, and easy to use.
7. Engage Bay: Best for Solo Agents
Why I Chose ExchangeBay
EngageBay is quickly making a name for itself in the CRM space. There is a lot to like here: the interface is user-friendly and streamlined, the tools are intuitive, and the integrations allow customization. It has all the features needed to manage contacts, nurture leads, manage deals, and assign and complete tasks. Plus, it offers some of the strongest customer support of any option on our list. I recommend EngageBay for solo agents—it offers a full suite of features while remaining a cost-effective option at the paid tiers, which range between $15 and $100 per month.
ExchangeBay’s Best Feature
Our favorite feature is the high level of automation. Agents who want to leverage their email marketing will appreciate EngageBay’s free options. You can send a total of 1,000 emails, establish email drips, and use one of their many ready-made templates. The free version also offers newsletters and auto-responders, landing pages, and lead grabbers, which means that EngageBay isn’t just tracking your leads—it’s helping generate them.
ExchangeBay Drawbacks
- It’s not ideal for large teams and brokerages as it only offers 15 users
- It’s not possible to use SMS through the CRM in the free version
- The email sends are limited
Alternative: For those who need more seats in their free version, go back up to read more on Bitrix24 or HubSpot.
Final Verdict: ExchangeBay
We see EngageBay as a strong competitor to HubSpot and ideal for solo agents who want a system that will deliver but not break the bank. It’s well-designed, impactful, and loaded with helpful marketing features. Agents who are active email marketers will enjoy all of the automation. We find the free version to be a generous and powerful CRM tool. It’s certainly worth trying out, especially since it gets high marks for customer support.
A (Nearly) Free Real Estate CRM Worth Mentioning
At the end of the day, the best CRM is the one you will use. If you hate using the program, it doesn’t matter if it’s a free CRM for real estate.
Wise Agent
As far as affordable CRMs go, Wise Agent is one of the best I’ve seen on the market. This feature-packed real estate CRM is easy to start using on day one. Wise Agent is an excellent choice for teams as well as solo agents. Take this software for a 14-day test drive to see if it works for you. While you’re there, check out the lead generation tools. If you decide to continue as a client, plans start at $49 monthly.
Methodology: How I Chose the Best Free CRMs
Our team of licensed real estate pros, research and data geeks, writers, and editors created a weighted rubric to evaluate each CRM. After hours of researching dozens of CRM companies and free real estate software and evaluating each one, we selected our top seven based on the most impactful elements for agents and brokers. Here are the criteria we based our evaluations on.
- Pricing 30%
- We looked at whether the free CRM is truly free and whether it is free forever. We also considered how many users are included in the free version.
- Features 20%
- I evaluated each company’s main features: number of contacts, interface, UX, landing pages, SMS capabilities, social media integration, website integration, templates provided, and if there is a mobile app.
- Advanced Features 20%
- I considered the following advanced features: listing management, customized reports, integrations, team collaboration tools, document management and storage, deal pipeline, and lead scoring, as well as any artificial intelligence (AI) capabilities.
- Ease of Use 10%
- I considered what technical skills are needed to launch the CRM and what is required to operate and maintain it.
- Help & Support 5%
- What is available in terms of customer support? Specifically, whether there is phone support, email, and/or live chat and if the customer service hours are extended.
- Customer Reviews 5%
- I read reviews of software after I’ve taken it for a test drive to evaluate others’ experience compared to my own. I take that additional feedback into account when assessing any software.
- Expert Score 10%
- I rely on my experience and expertise to give extra credit for any standout features or additional considerations not covered in the above categories.
Bringing It All Together
If you are ready to move beyond the limits of how many names and addresses you can hold in your head and into a new world of communication automation, contact management, and, ultimately, a better bottom line, then you need a CRM. And you can get a great one for free. Of all the free real estate CRMs we reviewed, we recommend you start by looking at HubSpot, which delivers the best features with the most efficient systems, providing the greatest value.
Have experience with any of these best free CRMS for real estate, or have a favorite that’s not on this list? Let us know in the comments below!
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