Searching for the ultimate real estate website builder? We’ve got you covered. From the bespoke flexibility of AgentFire and Luxury Presence’s sophistication to the user-friendly Wix, we’ve zeroed in on the best real estate website builders in the bunch. Our guide cuts through the clutter, highlighting top picks for every agent’s needs and helping you discover the best platform to complement your business. Let’s get your real estate game to the next level!
Real Tactics Pro’s Top Picks for Real Estate Website Builders
| Website Builder | Best For | Monthly Starting Price | Real Tactics Pro Score |
|---|---|---|---|
| AgentFire | Affordable customization | $149 + $500 setup fee | 4.9 |
| Placester | Concierge service | DIY plan $79 (billed annually) | 4.8 |
| iNCOM | Overall value | $44.95 (billed annually) + $250 setup fee | 4.8 |
| Easy Agent Pro | Affordable lead gen | $179 + $199 activation fee | 4.6 |
| Agent Image | Luxury markets | Custom pricing starting ~$1,500 | 4.5 |
| Real Geeks | Affordable all-in-one | $299 + $250 startup fee | 4.4 |
| Sierra Interactive | All-in-one ecosystem | $499.95 | 4.2 |
| Wix | DIY design | Free plan available Light plan $17 | 4.5 |
Agent Image has paid for this placement. However, our team of experts approved Agent Image as an appropriate product and our content remains editorially independent.
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1. AgentFire: Best for Affordable Customization
Starting Monthly Prices
- $149 + $500 setup fee
Why I Chose AgentFire
AgentFire shines as a standout among the best real estate website builders, offering an affordable yet robust platform for real estate agents craving customization. Its extensive templates and tools allow agents to carve out a distinctive online presence without breaking the bank.
Beyond aesthetics, AgentFire equips you with search engine optimization (SEO) prowess, built-in lead gen tools, and seamless integration capabilities, enabling you to craft your own marketing and lead gen ecosystem. Whether for individual agents, dynamic teams, or building brokerages, AgentFire is a top pick for tailoring your real estate lead gen and marketing systems.
- Landing pages and lead magnets: No matter what plan you go for, all AgentFire sites come equipped with landing pages, lead magnets, and other tools to help you capture leads effortlessly.
- Elegant website design: AgentFire includes dozens of website templates to choose from, and honestly, they all, whether fully custom or strictly templated, have a high-end, polished appearance with a great user experience (UX).
What I Think Would Improve AgentFire
While AgentFire ranks highly among the best real estate website builders, its specialized focus on customization and design might not serve as a comprehensive all-in-one solution for lead generation, capturing, and nurturing. This limitation could challenge large teams and brokerages looking for a platform covering every lead lifecycle aspect.
Alternative: Sierra Interactive might be a better option, offering a robust platform that excels in generating leads and provides sophisticated automation tools for lead nurturing and conversion.
2. Placester: Best for Concierge Service
Starting Monthly Prices
- DIY plan $79 (billed annually)
Why I Chose Placester
Among the many real estate website builders out there, Placester sets itself apart with its unique Do It For Me (DIFM) concierge services, which is one of Placester’s biggest selling points. You won’t find this feature among other real estate website builders on this list. For the money, it’s hard to beat Placester’s high-end, lead-generating websites, especially if you’re paying for the maintenance and content.
- Code-free site editor: If you’re going the DIY route, you can get your real estate website up and running in a few hours without learning how to code.
- Concierge service: Spend more time showing houses and let Placester do the work behind the scenes. Let Placester work with you behind the scenes so you can focus on making connections and building relationships.
What I Think Would Improve Placester
Despite its strengths, Placester isn’t without flaws. The platform’s CRM is very basic, a limitation for those seeking a more sophisticated functionality. But Placester focuses on the websites and lets you choose your CRM with tons of integrations to choose the CRM you want. Placester also lacks customization in the DIY templates. They offer 30 templates with limited customization, fonts, and colors.
Alternative: For Realtors looking for a higher degree of creative control, you might consider a platform like Wix, which offers plenty of flexibility. Wix, while not exclusively a real estate website builder, offers extensive customization options without the need for coding.
3. iNCOM: Best for Value
Starting Monthly Prices
- $44.95 (billed annually) + $250 setup fee
Why I Chose iNCOM
In the crowded field of real estate website builders, iNCOM stands out as a straightforward lead generation powerhouse. It packs a punch with its functionality without the steep price tag you might find with fancier platforms. If you’re a new agent just starting, this is a great option to get your real estate business up and running quickly.
- Simple, easy-to-use templates: You don’t need to be tech-savvy to get started with iNCOM’s platform. You can easily get your website up with just a few clicks. They don’t have all the bells and whistles of other real estate builders on this list, making it easy to navigate. Its ease of use makes it an outstanding solution among real estate websites for realtors.
- Highly affordable: Considering all the features you get with iNCOM, it’s impressive how low their monthly fee is. For under $50 per month, you’ll get lead generation, an IDX-enabled website, lead capture, plus a client relationship manager (CRM) to manage all the leads. Its overall value makes iNCOM one of the best real estate website builders for those on a budget.
What I Think Would Improve iNCOM
As I mentioned, the templates are limited, and practically no customization is available. While upgrading unlocks more templates, the scope remains narrow.
Alternative: Agents seeking a more tailored web presence might find Easy Agent Pro a great alternative. Sure, it’s pricier than iNCOM, but the investment in Easy Agent Pro pays off with its sleek designs and optimized sites, perfect for teams looking to make a significant impact online at a reasonable cost.
4. Easy Agent Pro: Best for Affordable Lead Generation
Starting Monthly Prices
- $179 + $199 activation fee
Why I Chose Easy Agent Pro
Among real estate website builders, Easy Agent Pro (EAP) stands out for its lead generation powers. Even its basic plan packs a punch, including a website with IDX, a CRM, direct communication tools, plus a ton of apps to create a system that works for you.
- SEO-optimized content: EAP doesn’t just give you a platform; it fuels your site with weekly content to keep it at the top of the search results. This commitment to SEO makes EAP a strong contender for the best real estate website builder.
- Squeeze: The platform’s highly customizable landing pages, dubbed “Squeeze,” are designed to maximize your lead capture rate, proving its worth as a top real estate website builder for agents focused on conversion.
What I Think Would Improve Easy Agent Pro
While EAP excels in attracting and capturing leads, it falls a bit short in the lead nurturing department. The platform’s basic tools for follow-up might leave some leads cooling off rather than warming up to your listings.
Alternative: For those looking for more comprehensive lead management, integrating with a robust CRM such as Follow Up Boss or Wise Agent could fill the gap, offering the detailed nurturing missing from EAP. But Real Geeks might be a better all-in-one solution. It has superior CRM capabilities and built-in lead nurturing tools, making it a top real estate website builder for those seeking seamless lead management.
5. Agent Image: Best for Luxury Market
Starting Monthly Prices
- Custom pricing starting ~$1,500
Why I Chose Agent Image
Agent Image is renowned as the premier real estate website designer of luxury agents, especially those who are working the glittering, mega metropolises on either coast. If you’ve seen a broker killing it on a real estate reality show, chances are Agent Image designed their website, which is a testament to their position as the best real estate website builder for the luxury market. And, of course, the sites are stunning! So, if you want to work with mega-millionaires and need a site that shows off your sense of style and class, Agent Image is for you.
- Gorgeous design: These templates are a simple starting point, but what the designers can do with them is off-the-charts stunning. If your goal is leveling up your image, this is how you do it.
- White glove service: You’ll pay a hefty price for your website, but even at the entry-level, you won’t do it alone. There is still a substantial amount of hand-holding to get your site up and looking the way you want.
What I Think Would Improve Agent Image
I’m just going to say it: Agent Image is expensive! Like, really expensive! This is the website builder of the stars. All those agents on Million Dollar Listing? Yeah, they use Agent Image. Agent Image charges an arm and a leg for just the website and doesn’t come with its own CRM. And, of course, there is no lead nurturing. Everything else is a la carte. But the websites are amazing! If you’re not an agent working in the luxury market or making millions of dollars, this is not the website builder for you.
Alternative: Many website builders, like Sierra Interactive, offer gorgeous sites with a decent CRM and lead nurturing system.
6. Real Geeks: Best for Affordable All-in-one
Starting Monthly Prices
- $299 + $250 startup fee
Why I Chose Real Geeks
Real Geeks stands out not just as a real estate builders websites platform, but with the Real Geeks’ entry-level plan, you will get templates to build an IDX-enabled website quickly, the Real Geeks’ CRM, and access to their community-sourced library of email and text templates to create your drip campaigns. It’s a comprehensive package that’s hard to beat for the price, highlighting what is the best website builder for real estate for those on a budget.
- Beautifully designed website templates: Don’t let the price tag fool you. These templates are gorg and extremely functional. At the price Real Geeks charges, you would think these templates to be basic. But they’re more elegant than you might think, with high-gloss vibrancy and a modern flair. That’s enough to put Real Geeks among the top real estate website builders out there.
- All-in-one lead gen + nurturing: The best thing about Real Geeks is you get an all-in-one system at an affordable price. The system includes an IDX-integrated site, a robust CRM, and a complete nurturing system to help you convert leads on autopilot. Gotta love that!
What I Think Would Improve Real Geeks
The biggest issue I see with Real Geeks is the lack of customization. You choose your template, add your logo and colors, and that’s really it unless you pay for the upgrade to have a designer customize it further.
Alternative: If you want to control your website’s aesthetics, you can always DIY with Wix. It’s not a real estate-specific website builder, but it does allow you to build your site the way you want with code-less design elements.
7. Sierra Interactive: Best for High-end All-in-one
Starting Monthly Prices
- $499.95
Why I Chose Sierra Interactive
Sierra Interactive is the best real estate agent website builder for those managing a team or brokerage, providing a comprehensive solution. Sierra Interactive scores points with agents because it provides an all-in-one sales ecosystem—a powerful customer relationship management (CRM) system, expert lead generation tools, ad management, and stylish website designs, making it a standout among real estate website builders.
- Integrated lead-generating website: The websites on Sierra Interactive are gorgeous and functional, capturing leads and feeding them directly into a sophisticated CRM. This feature cements its place as one of the top real estate website builders for professionals seeking efficiency and elegance.
- High-end lead conversion: Sierra Interactive’s entire ecosystem is designed to generate leads at every turn and feed them directly into a conversion funnel.
What I Think Would Improve Sierra Interactive
With all that Sierra Interactive offers, the cost of a sophisticated system like this is not inexpensive. It’s great for highly producing teams and brokerages, but it’s prohibitive for agents just starting.
Alternative: If you want a lot of the same functionality that Sierra Interactive offers but can’t afford the price tag, you might try Real Geeks. I love Real Geeks’ features that rival the sleek Sierra Interactive package but at a fraction of the cost.
8. Wix: Best for DIY Design
Starting Monthly Prices
- Free plan available
- Light plan $17
Why I Chose Wix
If I’m being honest, I’m a little biased toward Wix. I built my real estate website with Wix years ago and have gone on to build a few additional sites. I love it! It’s easy to use, you can build it out as complex or as simple as you want, and it’s extremely affordable.
- Drag-and-drop codeless building: Building a website with Wix’s templates is super easy. Better yet, let its artificial intelligence (AI) help you start by answering a few simple questions.
- Ease of use: You don’t have to know anything about building a website to use this platform. With tons of templates and a menu of add-ons, you can build your gorgeous website within a few hours.
What I Think Would Improve Wix
The only downside to using a platform like Wix is it’s not real estate specific. Some templates say they’re for real estate, but you won’t find all the cool bells and whistles as some other platforms on this list. And there is no IDX integration. That part is difficult to get around. Listings are an important feature for home shoppers, and if your site doesn’t display them, visitors may click away.
Alternative: If an affordable site with an IDX feed is something you can’t live without, you might consider starting with iNCOM. The sites are basic, but the company made our list of the best real estate website builders in overall value.
FAQs
Which online platform is best for real estate?
That depends on what you’re looking for, where you are in your real estate business, and your budget. There are plenty of great options on this list to choose from. There’s always WordPress, which I didn’t mention in this list. With a WordPress website, you have to build from the ground up. So, you can create anything you like, but if you don’t know how to build websites, WordPress will be more difficult to start with.
The website builders I’ve listed in this article cut down the learning curve and the startup lead time. If you want to hire someone to build your site, they will likely use WordPress. But they may also know how to use all of the tools available. Some of these sites will build your site for you, so you won’t have to worry about setting it up properly. The benefit of most of these website builders is that they come with IDX integrations as part of the package, except for Wix.
Is GoDaddy website builder good for real estate?
Actually, yes! It’s easy to get set up in just a few clicks. It’s a basic website builder that anyone can use, much like Wix. They have templates to get you started, and it’s mostly drag and drop. The only caveat is they don’t have an IDX integration built in. But if that’s not an issue, you can easily build a beautiful real estate website within a few hours.
Is Wix good for real estate agents?
I’ve used Wix for my real estate website for over six years. I love the customization capabilities compared to Squarespace, which offers Google Analytics across all plans, which is a feature Wix reserves for paid subscriptions. If you’re not really into website design, Squarespace will be much easier to get up and running in less time. But for more design control and flexibility, Wix will give you much more freedom.
What is the most popular real estate website in the USA?
Zillow.com, then CraigsList.com, then Realtor.com. Hands down, these sites attract the most home shoppers and sellers. But that doesn’t mean you shouldn’t have your real estate website. It’s important, first off, to have your online presence to show your credibility in the real estate marketplace. When you get potential buyers seeking you out online, they want to see that you’re an established and credible business.
Second, if you create a website that caters to a future buyer’s needs better than Zillow, you’ve got a repeat visitor. So, customize your website to give visitors a tailored experience by focusing on the aspects of your community that Zillow can’t. Be hyperlocal with your content. Highlight the different aspects of your community, including the local businesses, schools, what’s great about your city, etc. When your site visitors are searching for a new home, your site will be the one with the most important information.
Methodology: How I Chose the Best Real Estate Website Builders
Our team of licensed real estate pros, research and data geeks, writers, and editors created a weighted rubric to evaluate each website builder platform. After hours of researching dozens of website builders, particularly those marketing themselves specifically for real estate professionals, and evaluating each, we selected our top eight based on the most impactful elements for agents and brokers. Here are the criteria we based our evaluations on.
- Pricing 20%
- There is a vast array of website services with varying costs for real estate professionals. We evaluated the costs of using one of these platforms versus what agents get for the money.
- Features 25%
- I evaluated each website builder’s main features, including bandwidth, storage capabilities, reporting and analytics, white label capabilities, and mobile apps.
- Advanced Features 20%
- I also considered any advanced features the companies offered, including IDX integration, landing pages and lead capture capabilities, social media and pay-per-click (PPC) options, CRM integrations, real estate-specific templates, customization options, and any additional marketing and lead gen features.
- Help & Support 10%
- Customer support for your real estate website is crucial, especially if you’re paying for the company to run it. So I looked at how each company’s support works, how many hours they’re available, and how they offered support, whether by phone, email, or live chat.
- Customer Reviews 10%
- I read a lot of reviews of the website builders and considered their experience compared to my own. I take that additional feedback into account when assessing any software.
- Expert Score 10%
- As an active real estate agent, I rely on my experience and expertise to give extra credit for any standout features or additional considerations not included in the above categories.
- Ease of Use 5%
- I looked at how much technical skill is required to get your real estate website up and running. I also considered if any technical skills are needed to maintain the website once it’s live.
Your Take
Your real estate website should be your online storefront, attracting clients and generating solid leads. And it should highlight your local expertise. You have all the answers your future clients need to know. When considering websites for Realtors, this list is a great place to start. But there are tons of options out there. Choose the website builder that’s right for you.
Have you used any of these real estate website builders? Did I miss your favorite? Let me know about your experiences in the comments!
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