Artificial intelligence (AI) is machine learning that enables computers to complete tasks requiring human intelligence—and it’s here to stay. As more software companies integrate AI into their services, real estate agents find ways to make their lives easier and work more efficiently. I wrote this roundup of the best real estate AI tools for agents unsure of where to start, all the way up to those ChatGPT warriors. I reviewed hundreds of apps, tools, and platforms and analyzed their price points, features, ease of use, and potential value to a busy agent. These 20 cutting-edge AI tools will change how you do business, save time, help generate and nurture leads, and skyrocket your marketing. Let’s dive right in!
1. Best AI Lead Generation & Nurturing: CINC’s Alex
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When it comes to real estate AI tools, we’re always looking for ones that help us generate and nurture leads. Alex is the latest AI feature for CINC’s comprehensive, all-in-one CRM/sales platform. More than just a chatbot, Alex has been “trained” to respond to leads with an adept human touch. When a lead comes in, Alex automatically begins a text conversation to get that lead to schedule an appointment or speak directly to the agent.
While this type of AI for inside sales is nothing new, Alex’s incredible ability to appear human is something I haven’t seen. Not only does Alex use emojis and purposefully misspell and correct words, but the conversation is on a whole new level. It’s empathetic, sophisticated, and based on scientific data. When you think of AI for real estate leads, think Alex.
Alternative AI Lead Generation & Nurturing Tools
2. Best AI Real Estate Marketing: Saleswise
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Utilizing AI to create marketing copy is one of the most obvious uses of AI technology for real estate agents. Solid marketing copy (social media posts, video scripts, listing descriptions) takes time and sometimes money, but there is no question that it’s crucial to your marketing toolkit.
While it’s true that there are some free real estate AI tools out there, including ChatGPT, they require complicated prompts. Saleswise makes this burdensome, time-consuming chore just about as easy as it gets, and the result is elegant, effective marketing copy. While it won me over with the intuitive interface and well-crafted, consumer-driven copy, its instant AI-remodel tool really seals the deal.
Alternative AI Real Estate Marketing Tools
3. Best AI Virtual Staging: Style to Design
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Savvy agents know that staging a home can increase a property’s price and lessen the days on market. But AI is bringing virtual staging into a new era. I selected Style to Design as our top virtual staging provider because of its bells and whistles. While some platforms can add computer-generated furniture and a potted plant, Style to Design offers staging in several different looks, including modern, mid-century, farmhouse, coastal, and traditional.
New design boards are released weekly, ensuring staged properties are fresh and current. Style to Design also offers marketing materials for social media and listing presentations. But its real comparative advantage is essentially offering an in-house design team. Buyer clients can purchase items in the staging and get design help to make renovations. Not only are you showing what’s possible, you’re enabling a buyer to do it.
Alternative AI Virtual Staging Tools
4. Best AI Video Tools: VEED.IO
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VEED made our top spot for AI tools for video marketing. While it’s perfect for beginners, it has all the upgrades and functionalities a pro would need. Its interface makes it easy to fully edit a video, from enhancing sound quality to audio subtitles. But VEED’s AI capabilities will take a video from OK to outstanding. AI script, music, and image creation allow for quick video creation.
Not looking directly at the camera? AI will fix it. Want to share it in multiple languages? AI translates the subtitles. Hate that your fridge is in the background? VEED has a background remover. You can even create a life-like avatar to represent you so you never have to be in front of the camera. The Magic Cut AI tool might be my favorite, as it takes a long rambling video and cuts it down into perfect-for-social-media bite-sized clips. It not only makes video creation easy, it makes it inspiring and maybe even fun.
Alternative AI Video Tools
Bonus Favorite Real Estate AI Tools
AI Market Reports: NAR RPR
The National Association of Realtors (NAR) looked around and said, “AI Real Estate, let’s do this,” and created this free tool. We all know we should dive deep into the market data and share it with leads and clients, but who has the time to read, digest, analyze, write, and disseminate it? RPR saves you time and effort by using AI to create scripts communicating the data. You select the tone and audience, and then it creates a video, social media posts (complete with emojis), or written copy for a blog post or LinkedIn post. Every Realtor should be taking advantage of this sophisticated real estate AI tool.
AI Review & Reputation Manager: Birdeye
Birdeye is one of those futuristic AI tools you dream up but think, no, that would never be possible. Birdeye utilizes AI to improve search engine ranking, request and collect satisfied client reviews, respond to negative reviews, and manage social media platforms. It’s a comprehensive real estate AI tool to help an agent create a better online presence.
Real Estate AI Community App: Rila
Imagine an online social media community like Instagram, but it’s all about real estate. Rila has created just such a real estate app and uses AI to select exactly the properties a user might like. Buyers can track certain neighborhoods and markets while the AI learns what motivates each consumer and what qualities improve the value of a property. An easy swipe right—or left until a buyer connects with their dream property (and dream agent!).
Best AI Tool (but With a Learning Curve): ChatGPT
The original AI tool that started the craze (at least for the general public): ChatGPT. Some people swear by it, while others find it cumbersome and frustrating. The key is the prompt. ChatGPT can craft scripts, email drip campaigns, social media content, and blog posts with the right prompt. It can also create marketing schedules, write your agent bio, and even brainstorm hashtags. ChatGPT is so crucial to the future of our industry that we have a complete guide with use cases and helpful prompts so you can skip the learning curve.
FAQs: AI Tools for Real Estate Agents
AI is certainly here to stay, and while some are prepping for a dystopian future, most of us are busy leveraging technology, and specifically, real estate AI software, to make our lives a lot easier. AI lets us truly work smarter and not harder.
How is AI being used in real estate?
How can AI be for Realtors? Most real estate agents who have embraced this technology are using real estate AI tools in several ways to help with their business. Here are some of the most popular applications:
- Predictive analytics
- Listing descriptions
- Virtual staging
- Social media content
- Blog posts
- Email content
- Direct mail content
- Video scripts
- Lead nurturing
- Qualifying leads
- Creating drip campaigns
- AI for real estate leads
And the field is growing at a breakneck pace. As the technology evolves, it will take on even more tasks for agents.
How is AI transforming the real estate industry?
AI real estate tools are changing how agents run their businesses by giving them time back. And that time can be focused on one-on-one relationships with clients, past clients, and prospects. When agents don’t have to spend all their time doing repetitive tasks—like going through their customer relationship manager (CRM) to send follow-up emails manually, texting properties out, or chasing down leads who are not in the decision phase of the sales funnel—they can focus time on connecting with people.
AI is also helping agents nurture leads more efficiently and accurately. Having an AI bot that can have human-like conversations with leads takes the heavy lifting off of agents to qualify cold leads. Agents can step in after the lead is properly warmed up by the AI.
Overall, the use of AI in the real estate industry is streamlining systems, which means potential buyers and sellers don’t have to wait for the answers they need. AI has the ability, in most cases, to deliver the information to clients faster (and possibly more accurately) than the agent. The agent no longer has to be the bottleneck in their business and can focus on lead generation and conversion.
Will AI replace real estate agents?
All of this is to say that AI will complement their businesses. But if agents try to allow technology to replace them, it could be disastrous. When there is so much that AI can do, agents must prove their worth. AI tools will make your life easier by taking much heavier lifting off your plate. Use them to do the real work you got into real estate for: taking care of your clients.
Bringing It All Together
AI isn’t going anywhere, and the truth is, a lot of these AI real estate tools are actually really fun. None of them are perfect—but it’s astonishing how far we’ve come and how much they can impact our businesses.
Have any favorite AI tools? Any success stories? We’d love for you to share in the comments!
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