If you walked into my office 12 years ago and told me that real estate agents would need chatbots screening their leads online, I would have laughed in your face. Well, I probably would have asked if you needed an apartment in the East Village first, but you get the idea.

Today, leads expect their questions to be answered instantly, and real estate chatbots help you do exactly that. We’re here to demystify chatbots, show you how to use them to boost your business, and reveal which chatbots offer the best combination of pricing and features. Not exactly sure what chatbots are? Let’s start with that! 




The Best Real Estate Chatbots of 2023

While there are a ton of chatbot options these days, here are our picks for the best for real estate pros:

Freshchat’s Freddy

Freshchat scorecard
Pros
  • Customizable
  • Responsive chat
  • Chat campaigns
  • Free version
Cons
  • Lack of integrations
  • Steep learning curve
  • Lack of customer service
Real Tactics Pro Score
4.7
Value:
5.0
Features:
5.0
Integrations:
4.0
Customization:
5.0
Ease of Use:
4.5
out
of
5

Pricing: 

Free – $79 per agent, per month

Freshchat’s Best Features for Agents:

Freshchat lets you interact with your leads using Freddy, an artificial intelligence bot. You can set your chatbot to start chatting with leads based on their website activity. For example, a lead clicking over to a listing page might trigger a chatbot to offer to set up a showing. They also offer chat campaigns, and even let you engage with your leads on WhatsApp, Facebook Messenger, and Instagram DMs.

Freshchat’s Drawbacks:

While Freshchat is an affordable option, especially since the free version allows up to ten users, even the upgraded versions (which include sessions, better customer service access, and deeper analytics) lack some of the more sophisticated features as others on our list. The biggest drawback is that Freshchat does not directly integrate with popular real estate CRMs like CINC or LionDesk the way Structurely does.

Visit Freshchat

Tidio

Tidio scorecard
Pros
  • Free Version
  • Customizable
  • Ready-made Templates
  • Analytics & Reporting
  • Easy to Use
Cons
  • Integrations Aren’t Seamless
Real Tactics Pro Score
4.8
Value:
5.0
Features:
3.9
Integrations:
5.0
Customization:
5.0
Ease of Use:
5.0
out
of
5

Pricing

Tidio offers a free version (three users, 50 livechat conversations) and several packages that vary based on the number of users and number of livechat conversations. The most expensive is $29 per month.

Tidio’s Best Features:

This is a chatbot at its most customizable—so much so that it looks like a natural extension of your branded site and social media. The out-of-the-box templates are helpful for real estate leads (even though Tidio is not specifically designed for the real estate industry) and it’s easy to create your own. I also like the thoughtful analytics and reporting, which make it easy to see what’s working and what’s not. Tidio is easily one of the top options on our list and a strong alternative to Freshchat.

Tidio’s Drawbacks

Some agents might get tripped up by some of the integrations, but since the customer service is something Tidio prioritizes, they should be able to help troubleshoot.

Visit Tidio

Structurely

Structurely scorecard
Pros
  • Real estate-specific templates
  • Lead qualification
  • Bot, plus email and text nurturing
  • Strong CRM integrations
  • Hand-off from bot to person mid-conversation
Cons
  • Expensive
  • Learning curve
Real Tactics Pro Score
4.6
Value:
3.0
Features:
5.0
Integrations:
5.0
Customization:
5.0
Ease of Use:
5.0
out
of
5

Pricing 

$499 to $1,499 per month, depending on the number of conversations

Structurely’s Best Features for Agents:

Structurely offers an AI chatbot that operates like an inside sales agent to qualify and even nurture leads via text messaging. But it doesn’t stop there. Structurely’s AI assistant also qualifies and nurtures leads via email. If you’re worried that there’s a bot sending out emails and texts that are hard to track, don’t. Structurely seamlessly integrates with popular CRMs like CINC, LionDesk, Follow Up Boss, and Real Geeks so you can monitor and log conversations with your leads right from your CRM.

Structurely’s Drawbacks:

Although Structurely offers agents some pretty high-tech features, they are priced accordingly. Many agents spend less for their entire IDX website than what Structurely charges. For a high-end product without the high-end price tag, consider Tidio.

Visit Structurely

Customers.ai

Customers.ai scorecard
Pros
  • Free version
  • Strong social media engagement
  • Customizable
  • Deep analytics on site visitors
Cons
  • Lack of focus during rebrand
  • Customer service is lacking
Real Tactics Pro Score
4.5
Value:
5.0
Features:
3.3
Integrations:
4.3
Customization:
5.0
Ease of Use:
5.0
out
of
5

Pricing

There is a free option, a starter package for $199 per month and the pro package, which is $499 per month. Pricing depends on the number of website visitors and conversations. 

Customers.ai’s Best Features

Agents who interact with their leads on social media are going to really appreciate Customers.ai’s seamless integrations. You’re even able to automate your DMs on Facebook and Instagram. Bonus points to Customers.ai for the deep analytic reporting on website visitors so that you get to know your audience and tailor your content better. 

Customers.ai’s Drawbacks

Previously MobileMonkey, Customers.ai’s new ownership and brand is talking a big, bold, very vague AI game. I’m going to keep an eye on it to make sure that a rebrand isn’t a sign of potential messiness or lack of vision in the future. I’m also hoping to see better native integrations and higher levels of customer service. MobileMonkey had a kind of cult following so we’ll see if Customers.ai can keep loyal customers happy.

Visit Customers.ai

Tars

Tars scorecard
Pros
  • Template library
  • Instant response rates
  • Innovative technology
  • Integrations with CRMs
Cons
  • Opaque pricing
  • Learning curve
  • Lacks social media integrations
Real Tactics Pro Score
4.4
Value:
3.0
Features:
5.0
Integrations:
4.5
Customization:
5.0
Ease of Use:
4.5
out
of
5

Pricing

I know pricing starts at $99 per month, but that’s about it. Would love to see more transparency here. 

Tars’ Best Features

Tars serves multiple industries and has developed more than 1,000 templates for customers to deploy. It understands speed to lead and promises the fastest responses of any chatbot provider on the list. As a major chatbot player, they are up to date on the most innovative AI technology and are swift to adopt new and better strategies. Throw in that the integrations are pretty good, especially with CRMs, and Tars is an excellent real estate chatbot choice. 

Tars’ Drawbacks

Tars has limited social media integrations, so if that is where you’re engaging with most of your leads, this probably isn’t the best option. Consider Customers.ai or Tidio instead. I’d also say that the lack of transparency around pricing is frustrating. Finally, starting at $99 per month puts this tool out of reach for a lot of new agents.

Visit Tars

Collect.Chat

Collect.Chat scorecard
Pros
  • Free version
  • Easy to use
  • Affordable
  • Good mobile experience
  • Excellent calendar integrations
Cons
  • Not fully-featured
  • Lacks some social media integrations
  • Lacks customization
Real Tactics Pro Score
4.5
Value:
5.0
Features:
3.1
Integrations:
4.8
Customization:
4.5
Ease of Use:
4.5
out
of
5

Pricing

Collect.Chat has a free version and several packages with the most expensive being $99 per month. Pricing is based on the features and number of responses. 

Collect.Chat’s Best Features

Collect.Chat is the ideal starter chatbot for real estate agents. It’s easy to use, has a drag-and-drop builder, and makes it easy for leads to book appointments and schedule showings. Plus the mobile experience is really top notch. This is as close to ready to go out of the box as you can get. If you’re not ready for some of the turbo-charged chatbot providers on this list but still want to try a quality product, this is the one for you. 

Collect.Chat’s Drawbacks

This is not as full-featured or robust as Freshchat, Tidio, Tars, or Structurely, and it lacks the social media integrations of Customers.ai. It’s also pretty limited in terms of customization at the free level. But all in all, if I was new to chatbots but didn’t want to waste my time (or my leads’ time), I’d give Collect.Chat a go.

Visit Collect.Chat

RealtyChatbot

RealtyChatbot scorecard
Pros
  • Real estate specific
  • Strong facebook integrations
  • Easy to use
  • Strong CRM integration
Cons
  • No free option
  • Expensive setup
  • Limited technology innovation
Real Tactics Pro Score
3.8
Value:
3.5
Features:
3.5
Integrations:
3.5
Customization:
3.5
Ease of Use:
5.0
out
of
5

Pricing

If you’re paying once a year, RealtyChatbot will run you $119 a month with a $195 setup fee. Otherwise it’s $149 per month with a $995 setup fee.

RealtyChatbot’s Best Features for Agents

The company’s AI chatbot can modify its responses based on how your lead answers questions. In addition, it offers agents the ability to sync their real estate chatbot to their Facebook page. This feature makes RealtyChatbot a great option for agents who interact with leads from their Facebook page or through Facebook Messenger. It’s also the only chatbot on this list that was designed specifically for the real estate industry.

RealtyChatbot’s Drawbacks

Like Structurely and Tars, RealtyChatbot is priced a bit out of reach for many newer agents. And while it’s an effective chatbot that many agents like and use, it doesn’t have the robust AI features of a Tidio, Structurely, or Freshchat bot. We’ll be watching to see if it can continue to innovate in an ever-changing AI field.

Visit RealtyChatbot

Methodology for Finding the Best Real Estate Chatbots

When evaluating the many real estate chatbots on the market, we took into account the following:

  • Value
  • Package options and pricing
  • Real estate-specific features
  • Templates and scripts
  • Mobile app
  • Language capabilities
  • Branding
  • Analytics
  • Integrations
  • Customization
  • Ease of use
  • Customer support

Read more about our methodology here.


Bringing It All Together

What do you think about using real estate chatbots? Love them? Hate them? Any tips for chatbot use or have a favorite provider? Let us know in the comment section!