By: Emile L'Eplattenier
In reply to <a href="https://theclose.com/real-estate-copywriting/comment-page-1/#comment-316819">Gabrielle</a>.
This is a great way to drill down to benefits!
By: Gabrielle
When I look for benefits, I start with the feature and then ask, "So what?" Of the answer I ask again, "So what?" By the third "So what?" I've got a solid benefit.
By: Andrew Adelhoch - Realtor
Great article!