By: Emile L'Eplattenier
In reply to <a href="https://theclose.com/real-estate-branding/comment-page-5/#comment-237160">morgan carey</a>.
Interesting. Getting rid of the 2001 looking swoosh was definitely a smart move.
By: morgan carey
Would definitely like to get RISMedia's rebrand on this list. www.risredux.com
By: Emile L'Eplattenier
In reply to <a href="https://theclose.com/real-estate-branding/comment-page-5/#comment-231953">Amber Anderson</a>.
Hey Amber, not sure that tagline would serve you well for all potential customers, but it does humanize you a bit so I think that could be a positive. Generally speaking, I woud try building a personal brand over sticking with brokerage branding because you might not stay with this brokerage forever.
By: Amber Anderson
I love this! I'm jumping back into production after only managing for a few years AND in a whole new market/state! From Texas to Nebraska. My brokerage, VyllaHome.com has some sweet branding already. I'm trying to decide if I should build my local business/agent branding around my name or around the tagline one of my vendors gave me which is "The coolest chic in real estate" (think tattooed hippy executive). Any advice?
By: Emile L'Eplattenier
In reply to <a href="https://theclose.com/real-estate-branding/comment-page-4/#comment-169312">Fallon</a>.
I like it. You could also gop a little hipster and do Fallon & Co ;)
By: Fallon
I loved this article on branding. What is your thoughts on Fallon Co. Or Fallon Co., a boutique real estate agency?
By: Shoyinka Abdullateef
In reply to <a href="https://theclose.com/real-estate-branding/comment-page-1/#comment-3519">Maha Darling</a>.
This is a good insight, I expect more...
By: Emile L'Eplattenier
In reply to <a href="https://theclose.com/real-estate-branding/comment-page-4/#comment-73684">Pat Vosburgh</a>.
Thanks. Will check it out and would love to see pics of that Karmann Ghia!
By: Pat Vosburgh
Love this article regarding branding. Great to see the different styles of branding and their styles. Have you looked at NextHome.com My husband Chuck and I are Realtors with Next Home Gulf To Bay in St. Petersburg Florida and we would Never leave Next Home because of their branding. We have "Luke" who is the "Orange French Bulldog" that is the mascot for Next Home. He is a little cardboard cutout that goes in all of our listings and Luke is now Everywhere. We have "Orange" everywhere and our colors stand out and recognizable. We Love Next Home so much that my husband and I purchased a 1972 VW Karmann Ghia in guess what color? Orange of course. If you would like to know more about Next Home I can be reached at 813.220.4898 and our website is vosburghandvosburgh.com Thanks for talking about branding which is so important to catch the attention of every audience. :)
By: Emile L'Eplattenier
In reply to <a href="https://theclose.com/real-estate-branding/comment-page-4/#comment-56419">Barbara Winters</a>.
Hey Barbara, I think Remax has a great brand, but my own personal hot take is that the balloon seems a little dated. Again, just my own personal take here.